House of Dagmar
House of Dagmar, 2025
Art Direction & Digital Content
As the sole in-house creative at House of Dagmar, I led a full refresh of the brand’s digital presence — spanning social media, e-commerce, and newsletters. My role combined art direction, content creation, and production oversight: curating and producing all social content, designing website layouts, directing newsletters, and managing e-commerce from shoot to final delivery.
I also shot original content, including behind-the-scenes imagery, to support campaigns and launches. Within this period, social media grew by +1,000 followers, with engagement up +42% and reach up +65%.
Art Direction & Digital Content
As the sole in-house creative at House of Dagmar, I led a full refresh of the brand’s digital presence — spanning social media, e-commerce, and newsletters. My role combined art direction, content creation, and production oversight: curating and producing all social content, designing website layouts, directing newsletters, and managing e-commerce from shoot to final delivery.
I also shot original content, including behind-the-scenes imagery, to support campaigns and launches. Within this period, social media grew by +1,000 followers, with engagement up +42% and reach up +65%.
Accessories & Materials
Social Content shoot
Client: House of Dagmar
Stylist/Set/AD: Daniela Roessler-Hellsing
Retouch: iwonderu studio
Photographer: Victor Celis
Stylist/Set/AD: Daniela Roessler-Hellsing
Retouch: iwonderu studio
Photographer: Victor Celis
Instagram Grid curation, copy and creation for House of Dagmar
New Ecom concept
Client: House of Dagmar
Stylist/AD:Linn Hägglund
Retouch & Image Selection: Daniela Roessler-Hellsing
Hair/MUP: Angelica Beckman
Photographer: Andreas Öhlund
Stylist/AD:Linn Hägglund
Retouch & Image Selection: Daniela Roessler-Hellsing
Hair/MUP: Angelica Beckman
Photographer: Andreas Öhlund
BTS of SS26
Client: House of Dagmar
Stylist/AD:Linn Hägglund
Hair/MUP: Angelica Beckman
BTS Photographer: Daniela Roessler-Hellsing
Stylist/AD:Linn Hägglund
Hair/MUP: Angelica Beckman
BTS Photographer: Daniela Roessler-Hellsing
Instagram Grid curation, copy and creation for House of Dagmar
Accessories & Materials
Social Content shoot
Client: House of Dagmar
Stylist/Set/AD: Daniela Roessler-Hellsing
Retouch: iwonderu studio
Photographer: Victor Celis
Stylist/Set/AD: Daniela Roessler-Hellsing
Retouch: iwonderu studio
Photographer: Victor Celis
Newsletter Design, Copy & Creation in Klaviyo
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