Daniela Roessler-Hellsing

Daniela is a Canadian–Swedish art director and designer based in Stockholm. With over 10 years’ experience across Berlin, Amsterdam, and Stockholm, she has worked with global brands including Nike, Adidas, MAC, Swarovski, and House of Dagmar. Her focus lies in visual storytelling for fashion and culture, from campaign art direction and e-commerce to brand design and digital experiences.

Present, Stockholm
Freelance Art Director, H&M global campaigns

2025 - Present, Stockholm
Freelance Art Director, Swarovski 
Co-founder and CD at Sol’s Books

2024 - 2025, Stockholm
Creative Lead at House of Dagmar

2023 - 2024, Stockholm
Parental leave 

2020 - 2023, Stockholm
Art Director, Creattiva Studio Giovanna Engelbert for Swarovski 

2011 - 2020, Berlin & Amsterdam
Designer & Art Director, Acne Production, Zalando (ZMS), AKQA, Juniqe, Hem Design Studio, & other E-commerce startups

2005 - 2010, Montréal & Stockholm
Concordia University BFA, Vice Media Internship,  Hyper Island Digital Media Diploma

Contact
danielaroessler@gmail.com

Clients

H&M
ADIDAS
HOUSE OF DAGMAR
ACNE
SWAROVSKI
ZALANDO
DIESEL
M.A.C
NIKE
TOMMY HILFIGER
L’OREAL
VICE  
HEM DESIGN STUDIO

Features & talks

THE DOTS - ‘PEOPLE WE LOVE’
THE DOTS - ‘PROJECT OF THE DAY’

FREIRAUM - ‘20 MINUTES WITH DANIELA ROESSLER’

TALK AT UX MEETUP AT SPACE SHACK BERLIN - ‘STORYTELLING IN UX DESIGN’

SITEINSPIRE - FEATURED SITE

Other work

USED BOOK SHOP & COMMUNITY FOUNDER AND CD - Sol’s Bookclub

DESIGNLAB/UX ACADEMY - DESIGN MENTOR 

ILLUSTRATOR - PRINTS AND MERCHANDISE  AVAILABLE FOR PURCHASE ON FY AND JUNIQE