Zalando Creative Lab Projects
Zalando Creative Lab Projects, 2018-2025
Art direction & Digital Design
Between 2018–2020, I worked as a freelance Art Director with Zalando, shaping campaigns for global brands including Nike, Adidas, and MAC Cosmetics.
Projects ranged from digital-first launches (Nike My Kinda Bra), to omnichannel sustainability campaigns (Adidas Clean Classics), to bold editorial content (MAC Lip Kit and Backstage). My role spanned concept development, on-set art direction, and ensuring visual consistency across film, stills, e-commerce, and social channels.
Art direction & Digital Design
Between 2018–2020, I worked as a freelance Art Director with Zalando, shaping campaigns for global brands including Nike, Adidas, and MAC Cosmetics.
Projects ranged from digital-first launches (Nike My Kinda Bra), to omnichannel sustainability campaigns (Adidas Clean Classics), to bold editorial content (MAC Lip Kit and Backstage). My role spanned concept development, on-set art direction, and ensuring visual consistency across film, stills, e-commerce, and social channels.
MAC Cosmetics — Lip Kit & Backstage
Directed visuals for MAC campaigns with Zalando, including Lip Kit and Backstage at Bread & Butter. Defined the look and feel across film, stills, and OOH, ensuring bold, editorial imagery that translated to e-commerce and social platforms.
Nike Air Max Social Campaign
We collaborated with London-based Digi Gxrls to design 3D augmented-reality face filters inspired by the collection, launched on Instagram as part of a social “hunt” where users could unlock all filters to win a pair of shoes. In parallel, we partnered with Sucuk & Bratwurst to produce detailed 3D product renderings of the sneakers. Concept and Art direction.
Nike — My Kinda Bra (Zalando)
Art directed a digital-first campaign for Nike’s My Kinda Bra launch with Zalando, spanning YouTube, social, and paid assets. Oversaw concept development, casting, and visual direction to align global brand storytelling with local markets.
Adidas — Clean Classics (Zalando)
Led art direction on Clean Classics, Adidas’s sustainability-driven omnichannel campaign with Zalando. Created cohesive visual identity across film, stills, and retail assets, balancing Adidas Originals’ heritage with a fresh ecological focus.
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