Daniela Roessler-Hellsing
Senior art director with 10+ years experience. Working across fashion, culture, digital design and storytelling.
Based in Stockholm, available for freelance in Europe and Canada.
More work available upon request.
Selected Projects
House of Dagmar, 2025
Digital Content & Art Direction
See Project ︎︎︎
Go See Zine, 2023
Art Direction & Design
See Project ︎︎︎
Go See, 2023
Film
See Project ︎︎︎
Swarovski, 2021-2025
Art Direction, Film
See Project ︎︎︎
Swarovski, 2021-2025
Art Direction, Still
See Project ︎︎︎
Zalando Creative Lab Projects,
2018-2025
Art Direction & Digital Design
See Project ︎︎︎
Daniela Roessler-Hellsing
Daniela is a Canadian–Swedish art director and designer based in Stockholm. With over 10 years’ experience across Berlin, Amsterdam, and Stockholm, she has worked with global brands including Nike, Adidas, MAC, Swarovski, and House of Dagmar. Her focus lies in visual storytelling for fashion and culture, from campaign art direction and e-commerce to brand design and digital experiences.
2020 - 2023, Stockholm
Creattiva Studio Giovanna Engelbert for Swarovski
2011 - 2020, Berlin & Amsterdam
Acne Production, Zalando (ZMS), AKQA, Juniqe, Hem Design Studio, & other small startups
2005 - 2010, Montréal & Stockholm
Concordia University BFA, Vice Media Internship, Hyper Island Digital Media Diploma
Contact
danielaroessler@gmail.com
Clients
ADIDAS
HOUSE OF DAGMAR
ACNE
SWAROVSKI
ZALANDO
DIESEL
M.A.C
NIKE
TOMMY HILFIGER
L’OREAL
VICE
HEM DESIGN STUDIO
Features & talks
THE DOTS - ‘PEOPLE WE LOVE’
THE DOTS - ‘PROJECT OF THE DAY’
FREIRAUM - ‘20 MINUTES WITH DANIELA ROESSLER’
TALK AT UX MEETUP AT SPACE SHACK BERLIN - ‘STORYTELLING IN UX DESIGN’
SITEINSPIRE - FEATURED SITE
Other work
ANTIQUE BOOK COLLECTION AND VISUAL RESEARCH LIBRARY - Sol’s Bookclub
DESIGNLAB/UX ACADEMY - DESIGN MENTOR
ILLUSTRATOR - PRINTS AND MERCHANDISE AVAILABLE FOR PURCHASE ON FY AND JUNIQE